Swiss Watch

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Swiss watches
You'll often find watches with the label "Swiss made", meaning it was manufactured in Switzerland. But what exactly does Swiss watch mean and what aspects come with this label? First off, reputation and value go along with a watch with this label. Second off, Swiss watches are protected in the marketplace so consumers know they are getting a certain quality with their purchase, and not a cheap counterfeit. Here are some of the important aspects to know, so you know you are getting a genuine, high-quality Swiss watch.

• The protection of brand names and place of origin' law passed in 1992 reinforces the conditions that must be met for a watch to be labeled as "Swiss made".

• The assembly work on the movement and the watch itself should be done in Switzerland, along with the final movement testing.

• At least half of the movement's components must be made in Switzerland as well.

• The outside label of the watch must be written out as "mouvement suisse" or "Swiss Movement" in the same type-face, size, and color as the word "Swiss".

• Certain regions of Switzerland, like Geneva, also have their own special places of origin that have strict guidelines.

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About Tissot Watch
Founded in 1853, in Le Locle, the cradle of the Swiss watch making industry, Tissot is one of the leading brands in the popular Swatch Group. Throughout the years, the company has received worldwide acclaim, thanks to several well-known innovations: the first anti-magnetic watch, the first plastic watch (Idea 2001), the first watch made of stone (the Rochwatch) and even the first watch made of wood (the Woodwatch). What's next for Tissot? The first exclusively feminine line, the T-Collection.

Watch Maintenance
Buying a swiss watch is often an important investment, so understanding each aspect of your watch is equally important.

About every three years, you should have your watch cleaned and serviced. For automatic watches, you'll need your battery changed, and for mechanical watches, you should have all the moving parts inspected and cleaned. For watches with water resistant seals, you should have the resistance checked annually using pressure equipment, and the seals should be changed as well. As far as care, you should always check the case and bracelet for wear if you expose them to chemicals or harsh environments. Cosmetics and perfume can also damage these components, as well as the rest of the watch.


Swiss watches offered in association with Ashford.
All brand names are registered trademarks of their respective holders.